Study finds non-judgmental, personal approach can reduce prejudice

Anyone who has tried to change another person’s prejudiced views knows it is a daunting task. Even advocacy organizations armed with dedicated volunteers, punchy talking points, and slick campaign literature struggle to reduce negative attitudes toward minority groups.

A new study published in the American Political Science Review and co-authored by Yale political scientist and PRISE faculty affiliate, Joshua Kalla, suggests an effective way to combat prejudice and build support for policies that protect minorities: engage people in non-judgmental, two-way conversations based on personal stories.

Read the full story by Mike Cummings in YaleNews at this link.